The run on the second gTLD round has started!

ICANN to introduce the 2nd round several years after 2014

Navigation in the Internet of today is based on a 26 year old naming convention: The Domain Name System, DNS.

26 years ago the creators of this incredible intelligent hierarchical system could never have dreamed about or even foreseen the Internet of today: Over 200 Million registered domain names world wide with billions of websites; literally the nerve system of modern economy.

While the Internet constantly evolved the naming system didn’t. That is about to change in 2014: Domains will be commonly available at top-level.

The central question is of course: Which TLD’s shall be created and how do we implement them in a way that creates a maximum value for the stakeholder group of internet users?